In search of .........

In the years 80s, Thomas and Robert wrote "in search of excellence" and 30 years later, the book still be top best selling. People are willing to improve things to be the best, at school, in the business, as well as in the politics. Since the concept of excellence have been created, indirectly and abstractly, it leads to a form of discrimination of quality and change human mind to become chooser of latest and best items. The accusation of such evolution would link to the technological and precodual and complicated environmental changes over the decades. This progress utterely derived from the ambitiousness of our human. One question is, when we, human could find a real progress, or eternal excellence?